01
Insert Your Flavored Core
Choose your flavor and place the core inside the base of your reusable Root & Bloom device.
★★★★★ Loved by thousands making the switch
A nicotine-free, smoke-free and vapor-free alternative for the moments you’d normally reach for a cigarette or vape.
TRY ROOT & BLOOM
WHEN THE HABIT STOPS BEING JUST ABOUT YOU
They notice the cigarette after dinner.
They notice the vape in the car.
They notice what you reach for when life gets stressful.
And eventually, you start thinking further ahead.
What will they remember seeing?
What habits will feel normal to them?
And will you still be doing this years from now?
You don’t have to change every routine overnight.
Start by changing what you reach for.
THE HABITS THEY GROW UP AROUND
Kids notice more than we realise.
The cigarette after dinner.
The vape during the drive.
The thing you reach for whenever stress hits.
You may never tell them to smoke or vape. But repeated habits can still become part of what everyday life looks like.
Changing what you reach for gives them something different to see.
THINK FURTHER AHEAD
For a lot of parents, quitting eventually becomes about more than cigarettes or vapes.
It becomes about time.
You already have your reason. Root & Bloom simply gives the old ritual somewhere else to go.
THE PART OF THE HABIT PEOPLE FORGET
There’s the hand-to-mouth movement.
The draw.
The thing sitting between your fingers.
And the moments your brain starts associating with it.
Root & Bloom gives those moments a new ritual.
SEE HOW IT WORKSKeep the familiar ritual. Leave the nicotine, smoke and vapor behind.
01
Choose your flavor and place the core inside the base of your reusable Root & Bloom device.
02
Bring it to your mouth and draw through the device like you would during your old smoking or vaping ritual.
03
Keep it nearby for the moments you’d normally reach for nicotine - coffee, driving, after meals, work breaks or stress.
WHEN STRESS TRIGGERS THE OLD ROUTINE
Stress can make old habits feel automatic. If those moments normally send your hand straight toward a cigarette or vape, Root & Bloom gives the ritual somewhere else to go.

Designed around the part of the habit most alternatives ignore - the ritual itself.
Keep the familiar hand-to-mouth action for the moments your old habit normally appears.
Root & Bloom contains zero nicotine.
Nothing burns and nothing creates a vapor cloud.
Keep the device and simply replace your flavored cores.
Root & Bloom / flavored cores
Swap your flavored core whenever you want a change.











Swipe to explore
EXPLORE ROOT & BLOOMDifferent triggers. Different reasons. One different thing to reach for.

My morning coffee

The drive home

Work breaks

After dinner

Evenings at home

Outside with friends