★★★★★ Loved by thousands making the switch

Break the Habit. Keep the Ritual.

A nicotine-free, smoke-free and vapor-free alternative for the moments you’d normally reach for a cigarette or vape.

TRY ROOT & BLOOM
  • ✓ Zero Nicotine
  • ✓ Zero Smoke
  • ✓ Zero Vapor

WHEN THE HABIT STOPS BEING JUST ABOUT YOU

You Notice It Differently Once You Have Kids.

They notice the cigarette after dinner.

They notice the vape in the car.

They notice what you reach for when life gets stressful.

And eventually, you start thinking further ahead.

What will they remember seeing?

What habits will feel normal to them?

And will you still be doing this years from now?

You don’t have to change every routine overnight.

Start by changing what you reach for.

MAKE THE SWITCH
Parent and child sharing an everyday family moment

THE HABITS THEY GROW UP AROUND

What They See Becomes Familiar.

Kids notice more than we realise.

The cigarette after dinner.

The vape during the drive.

The thing you reach for whenever stress hits.

You may never tell them to smoke or vape. But repeated habits can still become part of what everyday life looks like.

Changing what you reach for gives them something different to see.

THINK FURTHER AHEAD

Be There for the Moments That Haven’t Happened Yet.

For a lot of parents, quitting eventually becomes about more than cigarettes or vapes.

It becomes about time.

The graduation. The birthday you haven’t celebrated yet. The wedding you haven’t attended. The grandchildren you haven’t met. And thousands of ordinary days you still want to be part of.

You already have your reason. Root & Bloom simply gives the old ritual somewhere else to go.

THE PART OF THE HABIT PEOPLE FORGET

Nicotine Isn’t the Only Thing You Get Used To.

There’s the hand-to-mouth movement.

The draw.

The thing sitting between your fingers.

And the moments your brain starts associating with it.

Morning Coffee
Driving
After Meals
Work Breaks
Stress
Evening

Root & Bloom gives those moments a new ritual.

SEE HOW IT WORKS

How Root & Bloom Works

Keep the familiar ritual. Leave the nicotine, smoke and vapor behind.

01

Insert Your Flavored Core

Choose your flavor and place the core inside the base of your reusable Root & Bloom device.

02

Take a Draw

Bring it to your mouth and draw through the device like you would during your old smoking or vaping ritual.

03

Use It at Your Triggers

Keep it nearby for the moments you’d normally reach for nicotine - coffee, driving, after meals, work breaks or stress.

WHEN STRESS TRIGGERS THE OLD ROUTINE

Have Something Else to Reach For.

Stress can make old habits feel automatic. If those moments normally send your hand straight toward a cigarette or vape, Root & Bloom gives the ritual somewhere else to go.

  • A difficult email.
  • A long drive.
  • An argument.
  • A five-minute break from work.
MAKE THE SWITCH

What Sets Root & Bloom Apart?

Designed around the part of the habit most alternatives ignore - the ritual itself.

The Ritual Stays

Keep the familiar hand-to-mouth action for the moments your old habit normally appears.

The Nicotine Doesn’t

Root & Bloom contains zero nicotine.

No Smoke. No Vapor.

Nothing burns and nothing creates a vapor cloud.

Reusable by Design

Keep the device and simply replace your flavored cores.

Root & Bloom / flavored cores

Choose the Flavor You’ll Actually Reach For.

Swap your flavored core whenever you want a change.

Mango flavored core

Mango

Cherry flavored core

Cherry

Lemon flavored core

Lemon

Watermelon flavored core

Watermelon

Peach flavored core

Peach

Coffee flavored core

Coffee

Mint flavored core

Mint

Raspberry flavored core

Raspberry

Strawberry flavored core

Strawberry

Orange flavored core

Orange

Blueberry flavored core

Blueberry

Swipe to explore

EXPLORE ROOT & BLOOM

Meet the People Making the Switch

Different triggers. Different reasons. One different thing to reach for.

My morning coffee

My morning coffee

The drive home

The drive home

Work breaks

Work breaks

After dinner

After dinner

Evenings at home

Evenings at home

Outside with friends

Outside with friends